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Banking for people with special needs

At Purple, we're building a mobile bank that supports families of people with special needs. Purple is backed by the team at youBelong who built the first social network for people with special needs. At youBelong, we're on a mission to make the internet more inclusive for everyone.


In addition to building accessible software for those with special needs, youBelong announced youBelong Cash - a mobile bank for families of children with special needs. We're focused on providing financial literacy and independence for people with disabilities. In sticking to our mission, youBelong Cash was spun out as an independent project under the youBelong brand which we now call Purple!


So why name it Purple? Simply put, Christian's favorite color is purple. At the same time, the color purple represents wealth, creativity, independence and inclusion. It's our goal to make banking more inclusive for everyone and we believe that the color Purple embraces our core values. 

People with disabilities are more likely to be unbanked and underbanked than those living without a disability. With Purple, we can continue to further our mission while providing even more people with the tools needed for a brighter financial future. We're excited for the road ahead. Are you ready to #BankWithPurple?


John Ciocca

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Founder & CEO

Christian Ciocca

Head of Community


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© 2020 Purple Financial, LLC. All rights reserved.

Deposits are FDIC insured up to $250,000 through The Bancorp Bank, Member FDIC.

Banking and Debit Card services provided by The Bancorp Bank, Member FDIC, pursuant to license by Mastercard International Incorporated. Program Management services provided by Galileo Financial Technologies, LLC.

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